What does it take to your foot in the door with the entertainment industry?
You need different marketable materials such as composite cards, headshots, resume, cover letter, professional photos and a portfolio. Most importantly you need to gain exposure! Exposure means getting your name and your face out there. With out your marketing materials there is no way that you can get the exposure needed in this industry.
Composite cards, short for comp cards, is a modeling resume. A comp card consist of having one headshot on the front which you want to be professional and amazing, because if the client doesn’t like the first photo they might not want to turn it over to the rest. The other side consists of 3-4 other looks. Your measurements and contact information is on the comp card as well. If the client is interested then you will most likely get a call to schedule an audition.
A headshot is an actor’s resume. When a client contacts your agent or talent rep. they breakdown the description of the project, the character, and always what the character looks like! In turn, your overall look is very important! If the client is looking for an 18-25 year old Caucasian male, who is fairly tall and blonde, that is who they will book.
Your resume is what would be printed on the back of the headshot, which will show all the acting experience that you have had within the past 5 years. This way the client can see how much experience you have or how much training you might need. FYI: Cover letters can be a very professional way of showing that you are prepared, confident, and not trying to waste anyone’s time. It is an opening to show that you are serious and motivated for the upcoming project.
Professional photos are the most important marketable material in this industry. As mentioned before, you are always marketed by the way you look, so you always want to look your best. Because this industry is so competative you always want to use the best options.
- A high fashion photographer is completely different than a portrait photographer so you don’t want to mix them up.
- To get your photos done the “right” way you must hire a high fashion photographer, a make-up artist, and a hair stylist.
- You want to make sure that you are choosing the right clothing. Keep it diverse, show the client that you can play a sexy model, an athlete, casual restaurant patron, or a very formal role, as a cop or lawyer. Stay away from logos and remember that you want the client to look through your portfolio and say, “Wow, she photographs really well, and can be very versatile on set” not, “Wow I love that dress.”
- Keep in mind that you are not marketing the clothing; you are marketing yourself so sometimes simple clothing is better.
Keep your head high and remember that it takes time to land a great role, but when you finally book something it is all worth it!
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